Designing the Future of Mobility

While proprietary agreements and the unreleased nature of some projects prevent me from showcasing the visual output of my work at Ford, I want to share the user-centered design process that we practice on the daily basis.

Role:

Product Design

Year:

2022-Present

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Human-Centered Innovation

My work at Ford centers on human-centered Design Thinking, utilizing a structured, iterative framework to develop solutions that genuinely address user needs and foster continuous improvement.

  • Frame the problem, scope, and objectives.
  • Gather research and inspiration
  • Identify Themes & Insights: Spot moments for unmet needs and design solutions
  • Ideate and design to solve the problem
  • Evaluate through test and refine designs that we can implement

Designing Next-Gen Vehicle Platforms

I've designed core digital experiences for vehicle platforms, including center stack and distant display. My work covers:

  • User Flows & Information Architecture: Crafting intuitive navigation.
  • Wireframes & Prototypes: Rapidly translating concepts into interactive models.
  • High-Fidelity Mockups & Visual Design: Creating polished, on-brand interfaces.
  • Engineering Hand-off & Support: Ensuring successful implementation and ongoing design support.
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A generic square placeholder image with rounded corners in a figure.

Driving User Insights Through Research

I lead and participant comprehensive user research to inform design decisions:

  • Research Planning: Developing detailed plans and materials.
  • User Interviews & Testing: Facilitating in-person, in-vehicle, and virtual sessions.
  • Insight Synthesis: Analyzing data to identify critical user needs and opportunities.

Cross-Functional Collaboration

I partner closely with Product, Engineering, UX Research, and Program Managers to deliver compelling user experiences. My role involves:

  • Strategic Alignment: Ensuring shared goals across teams.
  • Bridging Disciplines: Facilitating clear communication between design and technical teams.
  • Championing user-centered principles in all decisions.
A generic square placeholder image with rounded corners in a figure.
A generic square placeholder image with rounded corners in a figure.

Building & Evolving Design Systems

I contribute to Ford's design systems, ensuring:

  • Scalability & Consistency: Creating reusable components and guidelines.
  • Efficiency: Empowering design and development teams with a single source of truth.
  • Governance: Promoting adoption and continuous improvement.

Let's connect!

My portfolio focuses on my process and strategic approach to design. I'm always eager to discuss how a rigorous, user-centered methodology drives successful product outcomes.