About:

Hi, my name is Yaoming Hao. I am an interaction designer / art director / illustrator based in Boston area.

Over the past decade, I've had the luxury working with some amazing brands and people. I am obessed searching THE balance point between aesthetic and usability through design process. Whether you are looking for refreshing your digital apperance or improving general customer experience, I am ready to help.

Download Resume

Experience:

2022 - present

Senior Digtial Product Designer - Ford Motor Company

  • Build and evolve Ford's design systems for our digtial product ecosystem
  • Collaborate with multidisciplinary team to define user experiences for Ford's next generation vehicles
  • Digital product design for and around vehicles
2019 - 2022

Lead Digital Designer - Pegasystems

  • Maintain and evolve Pega’s design system Bolt, and partner with marketing stakeholders and development team to ensure our toolbox (design system and CMS) is always sharp to support business needs.
  • Collaborate with brand, content, video production, product, publishing, marketing, and leadership teams to ensure brand consistency on user-centered best practices through Pega’s web properties.
  • Drive the design directions of digital projects to build consistent and innovative web experiences for our customers.
  • Lead a small design team, providing my guidance and helping them succeed through the process.
2011 - 2018

Designer/Art Director — BEAM Interactive

  • Helped clients build up their visual identity, websites, CRM, illustration, app interface, commercial videos, and all kinds of campaign works.
  • Focused on app/web UI design, establishing detailed style guide for clients.
  • Worked closely with DEV team make sure the high quality delivery.
  • Lead on art direction on animation production, character design, and storyboards.
  • Clients included MINIUSA, Fidelity, AMG, Bozzuto, and Converse.
2011

Freelance Designer/Illustrator

  • Conducted UX/UI research and designed both applications and websites.
  • Created varies style of illustrations for multiple clients included Zynga and AT%T

Education:

MFA

Massachusetts College of Art

Boston, MA USA

BA

Academy of Arts & Design, Tsinghua University

Beijing, China